Create Digital Engaging Sales Experiences
Develop once and share it – Show your audience the right content to increase engagement and conversion. Engage in email marketing and nurture campaigns on-behalf of your salespeople. Onboard and train customers faster and ensure they successfully apply their knowledge.
No need to talk to a techy
Unlike our competitors, there is no coding required to create an experience and send it to your customers. Simply sign up for our free 14-day trial and you can have your first experience in the hands of your customers within minutes!
Analytics to make your experiences truly amazing
“We were among the first clients of Sky Blue and have had an incredible experience. We utilize OUR marketing materials in the SKY BLUE experience model. It is the delivery and organization structure along with the reporting of it that makes it completely unique. It does not replace Click Dimensions nor replace our use of CRM, but rather enhances it in a user experience that we have grown to love!”
“Prior to our using SkyBlue we would send out a copy of our Hyper V to clients who wanted to test an environment of GP with our products configured and running. At roughly 70 gigs in size, this was normally a full day process just to download. And any changes after the fact were difficult to configure. Now, we work away on our own master VM and simply invite clients via email to log in to copy of our master VM that is always as current as we are. It now gives our customers access quickly and painlessly to a fully configured and functional GP install.”
“When I signed up for the free trial, I didn’t even need to view the training video. Skyblue is easy enough to figure out that I set up my entire experience without needing any help. I think that says a lot about the usability of this tool and how Kari and Amy have the end-user’s experience top of mind at every step in the setup process.”
“As the leader in Affordable Care Act Compliance software for employers, market demand has required Integrity Data to quickly scale to a larger volume of customers. Using Sky Blue, we have developed an efficient onboarding process that allows us to deliver a consistent and rich customer experience, available on demand, at each customer’s individual pace. We have successfully reached more customers, faster and with fewer human resources than with previous onboarding processes.”
“It’s a very satisfying feeling to know that the marketing pieces and videos that we’ve taken so much time to create are being looked at. Having them all together helps keep our message together as it works through a possible clients business.”
“Sky Blue Experiences have given our company the flexibility to wrap our materials in a professional, functional package. From solution demonstrations and testimonials to product implementation processes, the recipients have been impressed with the ease in which they can view our videos and materials. Our sales and implementation team members love having a way to send gated materials to recipients. The tracking capabilities are thorough and very helpful – we’ve even had a sale close as a result of the experience! Working with Sky Blue Technology has been a pleasure and I look forward to tracking the successes of using this tool.”
“Skyblue is the perfect setup for us to deliver online content and can be tailored for anyone’s business need. We specialize in offering training while other companies could leverage it for internal communications and prospect engagement. It’s an extremely versatile and easy to use tool.”
Sky Blue Features
“Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.” – Aberdeen Group
With so much content online and so many companies offering the same products and services, how do you make sure that you get on your prospects’ radars during the crucial research stage?
Not so long ago, lead nurturing involved marketers engaging contacts with the goal of qualifying and passing them along to the sales group. While the ultimate goal is still the same, nurturing should happen at every stage. In other words, marketing is no longer simply nurturing early-stage leads. Acceleration for leads in the middle and late stages—when sales is already engaged with the leads. And, even those will need content based on the lead’s activities to date.
Sky Blue ensures transparency around, making the various experiences work more effective. Accelerate the path to purchase by delivering digital customized content all in one cohesive package “experience” providing actionable insight into what prospects are reading or watching and for how long.
According to a Companies that automate lead management and send new content automatically based on digital body language signals typically see a 10% increase in revenue in just 6-9 months.
Make every sales touch point a customer journey
Think about the number of connections and touch points that you make with contacts, prospects and leads on a daily basis. How many meetings are added to your already busy day to only find out that they are just testing the waters and they really are not interested. You rely on content to educate, influence and qualify prospects, so be ready to nurture with the right combination of relevant content whenever and wherever the journey is started with a simple touch on a device. The intersection in the content, converts interest into deeper content engagement by empowering buyers to self-educate at their own pace.
As the buying process grows more complex and buyers hold sales reps at arm’s length until they are nearly two-thirds through the process, marketing plays a bigger role in moving leads through the funnel.
Effortless engagement. Happier customers.
Empower Sales and Marketing to Collaborate
“Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.” – Demand Metric “71% of sales reps say they spend too much time on data entry” –Toutapp
Customers only talk to you because they need something. They need it now, when it suits them. Sky Blue helps you listen to your customers, in real-time.
Take a moment and think of that rock star salesperson you know. Now think about a day in the life of this person. Do you realize he/she is spending less than 1/2 their time actually selling? Why? Because the digital age has changed the buyer’s journey. Trying to do everything in-house can divert you from your core competencies. Running a business requires keeping true to the positioning of your products and services. But it also involves many secondary competencies that can distract and dilute your focus.
Dynamic, up-to-date content and relevant information is the key to effective prospect engagements in today’s digital world. Sky Blue makes it easy to deliver the right engagements at the right time.
According to Aberdeen research, “92% of best-in-class sales organizations have a centralized repository of assets for sales and marketing.” Isn’t it time you got one too?
Company Sharing –
The Sky Blue platform provides the ability to share experiences within a company. So, the marketing team can create an experience to share with the sales team/account managers. These folks can send out this experience using their own Sky Blue account, monitor engagement and follow-up. Whenever the marketing team has an update they can update the master experience and updates are automatically pushed to the shared experiences in real-time. Usage/engagement analytics in the Sky Blue Dashboard support this all up company view.
Community Sharing –
The Sky Blue platform provides the ability to share experiences within a community. For example, each Partner/ISV could create a master sales/demo experience they would maintain. They create a community (by securely joining their Sky Blue accounts) and share demo/sales experiences with all or specific members of this community. Experiences can be shared in read-only or edit/update mode. Similar as above, these members can easily access and share these experiences (from their own Sky Blue account) with prospects and existing customers. If updates needed to be made. The originating partner/ISV for example would update the master experience and the updates would automatically be pushed in real-time to the community. Or let’s say you want to collaborate on a shared demo environment or a shared sales experience with your ISV’s. You could do this by collaborating on the Sky Blue platform. Usage/engagement analytics in the Sky Blue Dashboard support this all up community view as well.