Are you keeping your software demo behind the glass?

You allow prospects to look through the glass to see the software but never actually touch it. Often we hear, “If we let prospects into the software solution, they will get lost and we will lose to the competition.” Therefore, many software…

Rewrite Your Job Description with Sky Blue

Does your job description as a solution consultant read something like this…  must be able to travel nationally, up to 60% at times, providing on-site consulting work to clients? You know the drill. As a solution consultant, you spend countless…

Content engagement strategy aligned with the way your buyers want?

Is your content engagement strategy aligned with the way your buyers want to consume content? The goal of nurturing is to accelerate the path to purchase: to educate, influence and inform so that your buyer is ready to have a more qualified…

The Next Generation Content Engagement Strategy

Always-On Nurturing – The Next Generation Content Engagement Strategy Attention is a rare and precious commodity that marketers can’t afford to waste.  An always-on nurturing platform like Sky Blue, is a next generation content engagement…

Four Key Elements of Lead Nurturing

What does a best practice always-on lead nurture program look like? We’ve identified four key elements: #1. Consistency Orchestrate a consistent content experience across all channels so you’re ready to engage wherever and whenever…

Announcing OnSkyBlue.com

Today, we’re pleased to announce the release of our new website www.onskyblue.com, designed with a fresh new look and user-friendly navigation, updated with the latest information about our software-as-a-service. Sky Blue Technology is…

Drive Software User Adoption

Today more and more companies are investing in technology such as ERP and CRM to increase efficiencies and improve productivity.  There are many advantages of implementing ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management)…

The Biggest Pain Points for Sales Reps

The Biggest Pain Points for Sales Reps Quickly finding the right information for prospects’ requests – Sales reps know the drill. We receive a request from a prospect for a certain piece of information, whether that’s a case study,…

Top 5 Sales Trends in the Marketplace for 2016

It is important to know what the trends are for sales in the marketplace. However it is even more important to have a grasp on how they affect your business. Here is a top 5 list of trends for 2016 and their impact on your business. Prospects…
Marketing team member

What is Marketing’s Role in the Sales Process?

Marketing supports the sales process in many ways: bringing in qualified leads, arranging events/tradeshows, creating messaging and branding…the list can go on and on.   However, perhaps one of the most important things the…